Benny Evangelista
Updated 6:51 am, Tuesday, March 4, 2014 SF Gate News
Apple Inc. is entering the field of automobiles, and it has the edge over other technology greats such as Microsoft or Google. Premium European automakers are signing up for Apple's new in-car smartphone technology. Some of the definites are Ferrari, Mercedes-Benz and Volvo who will be the first companies to introduce models equipped with CarPlay. CarPlay utilizes iphone's Siri voice recognition technology to control music, maps, messaging and other features.
"It's a big win for Apple," said analyst Tim Bajarin, president of Creative Technologies of San Jose. "The car is almost as ubiquitous as the television and it represents a powerful platform to deliver Apple hardware, software and services," he said.
CarPlay also works with the vehicles' own knobs, buttons or touch-screens. The technology will work with Apple's latest phone models of iPhone 5, 5s and 5C. The system connects to the phones using a Lightning cord.
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